All India Bhukkad, a brainchild of a young and dynamic duo, embarked on a flavorful mission to satisfy the hunger pangs of food enthusiasts. With a vision to create a channel of food kiosks offering delectable and ready-to-eat treats, they sought a distinctive brand identity that would capture the essence of their mouthwatering offerings. This case study explores the journey of designing a logo that embodies the fun and quirky vibe of All India Bhukkad, resulting in high brand recall and a delightful customer experience.

Project Challenge

The task at hand was to whip up a logo that could tantalize taste buds, tickle the funny bone, and become an instant hit. We needed to find the perfect recipe for a visually stunning design that would capture the essence of the brand, leaving a mouthwatering impression on every hungry soul who laid eyes on it. It was time to bring out the big guns and create a logo that would have foodies drooling and craving for more!

Design Concept

The logo for All India Bhukkad was meticulously crafted to portray the brand’s unique personality and culinary offerings. A circular emblem was chosen as the base, symbolizing unity and a sense of completeness. At the center of the emblem, a man with his tongue out was illustrated, eagerly awaiting mouthwatering food. The inclusion of a fork and knife on either side added a visual representation of the gastronomic delights offered by All India Bhukkad.

Brand Integration

To ensure high recall value, the initials of the brand, “A.I.B,” were strategically placed on the lower part of the circular plate, seamlessly integrating them into the overall design. The full brand name was positioned on the top side of the emblem, drawing attention and making a bold statement.

Result and Impact

The logo design successfully captured the essence of All India Bhukkad, reflecting its fun and quirky approach to food. The distinctive imagery and placement of elements created a memorable visual identity that resonated with the target audience. The logo became a key element in brand recognition, fostering a strong connection between All India Bhukkad and its customers.

Conclusion

Through a thoughtful and creative logo design, All India Bhukkad established itself as a go-to destination for food enthusiasts craving unique and delightful culinary experiences. The logo’s ability to convey the brand’s essence and evoke hunger pangs resulted in a high recall value and a positive impact on the business.