Cartiquo, a revolutionary start-up founded by Yash Sanei, aimed to transform the automobile industry in India by creating a transparent and accessible cloud-based platform. Their vision was to provide a seamless online marketplace for buying and selling cars, offering a range of services to simplify the car ownership experience for consumers. To establish their brand presence, Cartiquo approached APH to develop their logo and brand identity.
Objective:
The objective was to create a logo and brand identity that conveyed Cartiquo’s core values of luxury, transparency, and innovation. The brand needed to appeal to car enthusiasts and position Cartiquo as a premium and trustworthy platform in the automobile industry.
Logo Design:
To capture the essence of Cartiquo’s vision, APH designed a logo that exemplified luxury and sophistication. The logo featured an elegant and sleek icon depicting a luxury car in motion. The flowing lines and dynamic composition conveyed the idea of progress and innovation. The choice of black and white colors added a touch of elegance and timelessness to the logo, reflecting Cartiquo’s commitment to delivering a premium user experience.
Brand Identity:
The brand identity was designed to complement the logo and reinforce Cartiquo’s position as a trusted platform for car enthusiasts. APH selected an elegant and refined font for the wordmark, emphasizing clarity and professionalism. The black and white color scheme was consistently applied across all brand collaterals, creating a cohesive and sophisticated visual identity.
Results:
The newly developed logo and brand identity successfully captured the essence of Cartiquo’s mission and positioned the brand as a premium player in the automobile industry. The combination of the luxury car icon and elegant typography created a strong visual impact, instantly conveying the brand’s core values to the target audience. The brand identity was well-received and contributed to Cartiquo’s recognition and credibility within the market.
Through collaboration with APH, Cartiquo was able to establish a compelling brand identity that aligned with their mission to revolutionize the automobile industry. The logo and brand identity successfully conveyed the luxury, transparency, and innovation that Cartiquo aimed to bring to the market. With a strong visual presence, Cartiquo was well-positioned to attract car enthusiasts and redefine the car buying and selling experience in India.
