Breaking Barriers: Cool Lip’s Journey to E-commerce Success! Join us as we unveil how APH overcame age restrictions and payment gateway challenges, paving the way for Cool Lip’s thriving online presence. Discover the story behind this snus sensation and its international appeal.
- Cool Lip, a snus brand, aimed to establish an e-commerce platform to cater to its domestic and international customers.
- The challenge arose due to age restrictions and payment gateway limitations associated with tobacco-based products.
Challenges
- Age Restriction: Implementing a robust age verification system to ensure compliance with legal requirements and prevent underage users from accessing the website.
- Payment Gateway Issues: Finding a suitable payment gateway that would accept Indian currency for the sale of tobacco products, considering the restrictions faced by the industry.
- International Market: Highlighting the unique value proposition of Cool Lip’s snus for international customers and addressing any potential regulatory and logistical challenges.
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Solutions
- Age Verification Filter: Implemented a secure and reliable age verification system to restrict website access to users above the legal age limit.
- Customized Payment Gateway: Explored various options to find a payment gateway that complied with regulations and allowed transactions in Indian currency for tobacco products.
- Market Positioning: Developed persuasive messaging and product descriptions to showcase Cool Lip’s unique qualities and appeal to international customers.
- Digital Consultancy: Provided strategic guidance and expertise to optimize the e-commerce experience, enhance user interface and user experience, and streamline the purchasing process.
Results
- Successful E-commerce Operation: Cool Lip’s e-commerce platform has been running smoothly for over three years, facilitating seamless online transactions.
- Increased Sales and Customer Base: The implementation of a user-friendly website, coupled with a customized payment gateway, enabled Cool Lip to attract and serve a wider range of customers.
- Compliance with Regulations: The age verification system ensured adherence to legal requirements, safeguarding the brand’s reputation and maintaining compliance.
- Enhanced User Experience: The optimized user interface, intuitive navigation, and streamlined checkout process resulted in improved customer satisfaction and higher conversion rates.
Through meticulous planning, problem-solving, and innovative solutions, APH helped Cool Lip overcome the challenges associated with e-commerce in the tobacco industry, establishing a successful online presence and driving business growth.
