Bun.Kar Bihar is an initiative by Srijani Foundation, dedicated to reviving, promoting, and sustaining hand-spun, hand-woven, and handloom products in the state of Bihar. The foundation aims to create a self-sustaining model that supports the socio-economic and personal development of rural communities in Bihar.
Unique Problem
Bun.Kar Bihar faced several challenges in its mission to revive traditional handlooms. Limited access to markets, lack of awareness among customers, and the absence of a strong digital presence hindered the growth and sustainability of handloom artisans. The need for an efficient platform to showcase and sell their products, connect with a wider audience, and build a strong brand identity became crucial.Solution
APH collaborated with Bun.Kar Bihar to design and develop a comprehensive website that addressed their unique challenges. The initial phase involved creating a static website that showcased the organization’s mission, showcased artisan stories, and provided information about their initiatives. Later, the website was upgraded to an e-commerce platform, enabling artisans to sell their products online.Key Features:
Custom-designed Pages
Each page of the website was meticulously crafted and hand-coded to reflect the essence of Bihar’s rich handloom heritage.Seamless Transformation to E-commerce
APH seamlessly transformed the website from a static platform to a fully functional e-commerce website powered by WooCommerce. This enabled Bun.Kar to showcase artisans work and sell their handloom products directly to customers worldwide.Experiential Buying Journey
The customer journey on the website was strategically designed to focus on the experiential aspect of buying handloom products. Storytelling and the brand journey became integral parts of the website, providing customers with a deeper connection to the artisans and their craft.Digital Practices Education
APH played a pivotal role in educating the Bun.Kar Bihar team on various digital practices, empowering them to manage and maintain their digital presence effectively.
The partnership between APH and Bun.Kar Bihar resulted in a successful digital transformation for the organization. The upgraded e-commerce website empowered rural artisans by providing them with a global platform to showcase and sell their handloom products. Over the course of five years, Bun.Kar Bihar witnessed significant growth in online sales and brand recognition. The platform helped bridge the gap between artisans and customers, facilitating the revival and sustainability of handlooms in Bihar.
By leveraging APH’s expertise in web design, e-commerce development, and digital marketing, Bun.Kar Bihar successfully transformed its digital presence, revolutionizing the handloom industry in Bihar. The collaboration between APH and Bun.Kar Bihar showcases the power of technology and digital solutions in empowering rural communities and preserving traditional crafts.
