Embark on a remarkable journey of tradition and transformation with Raj Mahtani, an esteemed jewelry house established in 1880. Over the course of our seven-year partnership, our digital media agency has been entrusted with shaping Raj Mahtani’s digital presence, spearheading captivating micro projects, and reimagining the timeless allure of Satramdas Dhalamal.
Objective
Our objective was to establish Raj Mahtani’s digital presence as a testament to their heritage, innovation, and exquisite craftsmanship. We aimed to create a seamless and captivating digital experience that resonated with the brand’s legacy and captivated their target audience.
Approach
Grand Book Launch
We played a crucial role in the successful launch of Raj Mahtani's poetry collection, working tirelessly for 72 hours to meet the launch deadline. We facilitated the launch by uploading close to 100 posts in less than one hour, creating a buzz and generating anticipation among the audience.
Creative Direction and Input
Our team provided valuable creative input and direction, ensuring that Raj Mahtani's digital presence remained aligned with their brand essence. From photoshoot edits to video creation and conceptualization, we consistently pushed the boundaries of creativity to showcase their exquisite craftsmanship.
Online Digital Magazine Creation
We developed an engaging online digital magazine that showcased Raj Mahtani's jewelry as works of art. Through captivating visuals, compelling stories, and insightful articles, we enhanced the brand's image and established their authority in the industry.
Social Media Management and PR
We managed Raj Mahtani's social media presence across multiple platforms, curating content that celebrated their heritage and showcased their latest collections. Additionally, we handled digital PR management and publications, ensuring that their brand received widespread recognition and positive coverage.
Micro Projects and Handholding
We spearheaded captivating micro projects, from online digital events to editorial designs for renowned publications like Bazaar and Bridal Asia. Our expertise and support provided Raj Mahtani with invaluable guidance and assistance in navigating the digital landscape.
Results
Through our comprehensive and dedicated efforts, Raj Mahtani has experienced a significant boost in brand recognition, engagement, and digital success. Our strategic initiatives have solidified their position as a leading jewelry house, revered for their heritage, innovation, and exquisite craftsmanship. The enduring beauty of Raj Mahtani’s jewelry has been brought to life through captivating visuals, compelling storytelling, and seamless digital experiences.
Conclusion
This case study highlights the remarkable journey of tradition and transformation with Raj Mahtani. Our seven-year association as their digital media agency has been marked by successful book launches, captivating micro projects, online digital magazine creation, social media management, digital PR, and more. Together, we have celebrated heritage, showcased innovation, and redefined the timeless allure of Satramdas Dhalamal.
