Anavila is a renowned Indian fashion brand known for its exquisite handwoven linen sarees and contemporary apparel. With a strong focus on sustainability and craftsmanship, Anavila aimed to expand its reach and cater to a wider audience through an e-commerce platform. APH was entrusted with the task of designing, developing, and maintaining an exceptional e-commerce website for Anavila.
They required a robust website that could effectively represent their label, provide a seamless user experience, and incorporate various essential features to drive online sales while resonating with brand’s identity. Anavila wanted her ecommerce platform to reflect her eponymous label’s ethos and aesthetic sensibility in her virtual store as well.
APH developed a comprehensive e-commerce solution for Anavila, addressing their specific requirements and goals. The website design and development process involved meticulous attention to detail and a deep understanding of Anavila’s brand values and target audience. Customisation was the key – from designing the cart icon in sync with brand icon to creating ripples in customer navigation as desired by client, APH went an extra mile to incorporate the brand essence in the ecomm store. APH created a visually stunning and intuitive user interface (UI) that reflected Anavila’s unique style and aesthetic. The website’s design elements were carefully chosen to enhance the overall user experience (UX), ensuring easy navigation and seamless product discovery.
Mobile Responsiveness
Recognizing the growing importance of mobile commerce, APH ensured that the e-commerce website was fully optimized for mobile devices. This responsiveness allowed customers to shop conveniently on their smartphones and tablets, regardless of their screen size.
Multiple Currency Changer
To cater to Anavila’s global customer base, APH implemented a multiple currency changer feature. This allowed customers to view product prices and complete transactions in their preferred currency, enhancing convenience and facilitating international sales.
Abandoned Cart Recovery
APH integrated an abandoned cart recovery system, capturing customer cart information and enabling targeted follow-up communication. This feature helped recover potential lost sales by reminding customers to complete their purchases.
Guided Buy Feature
To enhance the user experience, APH implemented a guided buy feature on Anavila’s e-commerce website. This interactive feature allowed customers to easily explore and find products based on their preferences, making the shopping process more personalized and efficient. This is implemented during festive times like rakhi or New year’s where gifting is a tradition in the country and with guided suggestions based on receiver’s personality its easier for the buyer to choose a gift.
Crisis Management
APH provided proactive crisis management support to Anavila, ensuring that any technical issues or website disruptions were promptly addressed and resolved. This minimized downtime, maintained a smooth shopping experience, and safeguarded Anavila’s online reputation.
Sale Management
24×7, all-hands-on-deck support is essential for the brand during sale period as they have buyers from across the globe, logging in at various time slots to make the purchase. Any glitch or help the customer wants needs to be immediately catered to as it starts affecting the bottom line of the company. Annual sale attracts immense footfall on website and APH helps the brand efficiently manage discounts, promotions, and seasonal offers apart from sale inventory.
Speed Optimization
Recognizing the importance of website performance, APH implemented various speed optimization techniques to enhance the loading speed and overall performance of Anavila’s e-commerce website. This ensured a seamless and fast shopping experience for customers, reducing bounce rates and maximizing conversions.
Email Marketing Inbuilt
APH integrated an email marketing module into Anavila’s e-commerce platform, enabling targeted email campaigns, promotional newsletters, and personalized customer communication. This facilitated customer engagement, retention, and brand loyalty.
Gift Card
APH incorporated a gift card feature on Anavila’s e-commerce website, allowing customers to purchase and send digital gift cards to their loved ones. This feature enhanced customer gifting options and drove additional sales for Anavila.
Results
Through APH’s expertise and meticulous attention to detail, Anavila achieved significant success in establishing and maintaining their e-commerce presence. The e-commerce website became a vital sales channel, driving revenue growth and expanding the brand’s reach. Customers enjoyed a seamless shopping experience, resulting in increased customer satisfaction and loyalty.
APH’s ongoing maintenance and support ensured that the website remained secure, up-to-date, and optimized for performance. Anavila continued to rely on APH’s services to manage and enhance their e-commerce platform, allowing them to focus on their core business activities while leveraging the power of online sales.
In conclusion, APH’s collaboration with Anavila in developing their e-commerce website resulted in a successful online presence, improved customer engagement, and increased sales for the brand.
