Naturoveda, a renowned healthcare organization specializing in natural medical sciences of Ayurveda, Unani, and Yoga, had been successfully running Google Ads campaigns for over five years. With a substantial monthly ad budget and a dedicated team of qualified doctors and experts, Naturoveda relied on these ads to generate queries and leads. However, their advertising journey took a drastic turn when their website experienced a malware attack, leading to the suspension of their Google Ads account due to a circumventing issue. Despite repeated attempts to resolve the issue with Google’s support team, Naturoveda faced heavy losses and struggled to find a solution. That’s when APH, a digital media agency, stepped in to help.
The Challenge:
Naturoveda’s Google Ads account was suspended multiple times due to a circumventing issue, leaving the team in a state of confusion and frustration. Despite cleaning the website and restoring old backups, the exact reason for the circumventing issue remained elusive. Google’s support team provided vague responses and offered no clarity on how to rectify the problem. Industry counterparts and online research provided no solution, leaving Naturoveda contemplating the drastic step of starting a new ad account with a different domain, which could potentially lead to legal implications. It was a critical situation that demanded a breakthrough solution.
This is what spokesperson from Naturoveda had to say about us resolving this igniting challenge:
“We thank A Pixel House for their outstanding assistance and knowledge during a trying moment for our business. A cyber-attack against Naturoveda Health World in December 2022 led to the suspension of both our complete website and Google AdWords. We sought help from A Pixel House in this critical scenario, and they were an excellent partner in helping us find a solution. Since the first minute we got in touch with A Pixel House, they have worked tirelessly and quickly to get our website and Google ads back to normal. Their team quickly evaluated the issue, created a thorough recovery strategy, and put the required security measures in place to reduce any potential threats in the future. A Pixel House showcased their technical know-how and competence in addressing difficult cyber security concerns. Their professionalism and attention to detail were clear as they carefully investigated our systems, found weaknesses, and put forth great effort to fix the problems. They kept us updated and kept in touch with us openly throughout the entire procedure to make sure we were aware of any developments. Our website and Google AdWords now operate properly as a result of APH’s diligent efforts. They not only restored our internet presence but also strengthened our digital infrastructure by adding new security measures. Beyond only helping us with the current problem, they additionally gave us helpful advice and best practices for avoiding potential cyber risks in the future. We are extremely grateful to A Pixel House for their outstanding support and steadfast dedication throughout this difficult time. A Pixel House is highly recommended by Naturoveda Health World to any company in need of reputable and knowledgeable website building and cyber security services. They have demonstrated that they are a reliable partner, and we look forward to working with them in future endeavors”
The APH Solution:
APH undertook a comprehensive approach to resolve Naturoveda’s circumventing issue and reinstate their Google Ads account. Here are the key steps taken:
Removal of Rejected and Policy Violated Ads:
APH carefully reviewed and removed all rejected and potential policy violated ads to ensure compliance with Google's advertising policies.
Website Malware Removal:
The agency successfully recovered Naturoveda's website from the malware state by identifying and eliminating all infected files, restoring the site's integrity.
Communicating with Security Vendors:
APH engaged with security vendors such as Webroot and Viettel Threat Intelligence to verify the legitimacy of Naturoveda's website and remove it from the blacklist.
Cleaning Unused Tracking Code:
To align with Google's policies, APH removed any unused tracking codes from the website, ensuring adherence to the platform's guidelines.
Addressing Subdomain Landing Pages
APH eliminated subdomain landing pages that violated Google's policies, ensuring compliance and preventing future issues.
Medicine Certification Submission:
The agency submitted Naturoveda’s medicine certification to Google Ads support for review, addressing any concerns related to the sensitive nature of the keywords used.
Collaboration with Google Support:
APH proactively engaged in communication with Google’s support team, utilizing chat support and submitting requests for account review, striving for a resolution.
Managing Google Ratings:
To maintain transparency and avoid potential misleading information, APH removed Google ratings from all pages, ensuring consistency in customer feedback representation.
Thanks to APH’s strategic efforts and expertise, Naturoveda’s Google Ads account was successfully reinstated and restored to full functionality. The collaboration between Naturoveda and APH resulted in remarkable outcomes.
Naturoveda’s journey through the challenges of a circumventing issue with Google Ads account suspension serves as a remarkable case study in the effectiveness of APH’s expertise and strategic approach. Despite facing multiple roadblocks and the looming threat of heavy losses, APH stepped in to provide a comprehensive solution that revived Naturoveda’s online advertising success.
Through meticulous actions such as removing rejected and policy-violating ads, eliminating website malware, and addressing concerns raised by security vendors, APH diligently worked towards reinstating Naturoveda’s Google Ads account. Their collaboration with the Google support team and adherence to the platform’s policies showcased their commitment to a resolution.
This case study serves as an inspiration to businesses facing similar challenges in the digital advertising landscape. It underscores the importance of partnering with a digital media agency like APH, equipped with the knowledge, experience, and determination to overcome obstacles and deliver exceptional outcomes. Naturoveda’s success story with APH showcases the transformative power of strategic solutions, enabling businesses to thrive and achieve their advertising goals.
