Introduction

Indinno, a leading provider of custom furniture and light fittings, sought to establish a brand identity that embodied their core values of indigenous craftsmanship and innovative design. Through a collaborative partnership with APH, the digital media agency, Indinno’s brand identity was transformed, reflecting a balance between classic elegance and modern creativity.

Project Challenge

The challenge faced by APH during the Indinno logo design project was to capture the essence of the brand’s indigenous and innovative values while maintaining a timeless and versatile visual identity. The logo had to convey the brand’s ability to adapt to various materials and dimensions, transcending the limitations of conventional fittings. It required careful consideration to strike a balance between contemporary aesthetics and classic appeal, ultimately setting Indinno apart as a game changer in the furniture industry.

The Indinno Logo

The Indinno logo captures the essence of the brand’s ethos through a thoughtfully designed imagery and minimal wordmark. The logo features a silhouette of a rectangular box, symbolizing structure and precision, with a suspended light bulb hanging from the ceiling. This imagery represents the fusion of craftsmanship and innovation that defines Indinno’s products. The light emitting a triangular yellow glow and the presence of a chair and side table within the box showcase the brand’s dedication to creating custom furniture and light fittings.

Designing with Elegance and Detail

Indinno’s brand identity is characterized by strong design decisions and attention to elegant details. The use of white space in the logo design reflects the brand’s passion for clean and sophisticated aesthetics. The choice of a classic yet relaxed typeface in the wordmark conveys Indinno’s confidence in its position as a provider of high-quality and timeless furniture solutions. The overall design language strikes a perfect balance between contemporary appeal and classic sophistication, appealing to design lovers who appreciate fine craftsmanship.

Conclusion

The Indinno logo design is a testament to the seamless fusion of classic elegance and contemporary vision. APH, as the digital media agency, successfully created a visual identity that captures Indinno’s essence of indigenous craftsmanship and innovative design. The logo’s elegant details, use of negative space, and clean typography reflect the brand’s commitment to sophistication and quality. By integrating the logo into Indinno’s brand identity, APH has played a crucial role in positioning the brand as a trusted provider of custom furniture and light fittings for corporate and large-scale projects.