CLIC YEG, an innovative photobooth company based in Canada, aimed to provide a unique and memorable experience for event attendees. Their open-air photobooth stood out from traditional enclosed booths, offering a sleek and modern design. CLIC YEG approached APH to create a logo that would reflect their brand’s style, sophistication, and commitment to capturing unforgettable memories.
Complication
The challenge for CLIC YEG was to visually communicate their brand’s fun and modern identity through a logo. They needed a design that would capture attention, convey professionalism, and align with their target audience’s aesthetic preferences. The logo had to be versatile enough to be displayed across various marketing materials and seamlessly represent the brand’s elegance.
Question
How could APH create a logo that embodies CLIC YEG’s sleekness, professionalism, and modernity, while captivating their target audience and conveying their commitment to creating memorable experiences?
Answer
To address CLIC YEG’s requirements, APH embarked on a creative journey to design a logo that would encompass the essence of their brand and resonate with event-goers.
Solution
Logo Design: APH crafted a logo that featured a camera icon placed on a sleek stand, representing CLIC YEG’s open-air photobooth concept. The camera icon was designed to be clean, minimalistic, and instantly recognizable, symbolizing the act of capturing special moments. The sleek and minimal typeface used for the brand name complemented the camera icon’s modern aesthetic, reflecting the brand’s style and sophistication.
Color Palette: The primary color palette for the logo was golden, symbolizing elegance, luxury, and celebration. The golden hue added a touch of glamour and radiance to the design. Black was chosen as the secondary color, enhancing the logo’s contrast and reinforcing the brand’s professionalism.
Outcome
The collaboration between CLIC YEG and APH resulted in a captivating logo that encapsulated the brand’s sleekness, professionalism, and commitment to creating memorable experiences. The camera icon on the stand conveyed the concept of the open-air photobooth, while the minimalistic typeface added a touch of modernity. The golden primary color palette exuded elegance and celebration, while the secondary black enhanced the logo’s visual impact.
The logo became an iconic representation of CLIC YEG’s brand identity and was seamlessly incorporated into their marketing materials, including their website, social media profiles, and event collaterals. Its sleek design and captivating visuals attracted attention and generated interest among event organizers and attendees.
